Booking a suitable domain, using the services of a reputable web designing agency, and using the most reliable web host for hosting your online store is not enough to make your website popular. Your prospective clients will never be able to find your site in the search engine result pages (SERP) unless you follow steps to fine tune your website in a manner appropriate for the search engines. This process, known as search engine optimization, is one of the most vital steps in ensuring that potential customers find your site when searching for specific keywords and key phrases. Although this is a difficult job, as you will soon find out, you can do the job by yourself instead of hiring the services of an SEO company for the task and ending up with a huge bill.
Getting into the mind of your would be clients
You might have one view about your products, but the customer might have other views about it. For example, if you are promoting garments through your store and only use that term as the keyword, your chances of ranking high in the SERPs is nil. Let us assume that an individual, residing in Houston, wants to purchase a pink dress for his daughter’s birthday. He will never search for `dresses’ because that is too wide a term. He would prefer to purchase a pink garment for young girls, suitable for wearing on birthdays, and purchase it from a store in his city. Chances are bright that he will search for `pink birthday garment for 14 years girl in Houston.’ I hope you understand what is being implied.
Including synonyms of keywords
If you had that exact key phrase on your site, Google would have returned it at the top of the search results for that person. This is just the tip of the iceberg. That individual might have used the term `dress’ instead of `garment.’ Such a search would put your site lower in the search results. To play safe, include as many variants of your primary, secondary, and tertiary keywords as much as possible without resorting to spamming. Do not forget to include the name of your city in the keywords or key phrases if you want to target the local market too.
Fresh and relevant content
Search engines love sites that are updated regularly with fresh and relevant content on a regular basis. You might want to hire a copywriter for this task. Seek his help to create and upload at least one new piece of content per week. If necessary, include a blog on your website and upload the contents over there.
Google ranks sites that have short videos (30 to 90 seconds) related to the products offered by you. Get a specialist to create explainer videos for you, upload them to YouTube, and link them to your website. The increase in the rankings of your website after following this step will amaze you.
Link exchanging and using text details for images
Exchange links with sites that promote products similar to that of yours. It is a wise idea to select sites that have a higher ranking than that of yours, as this will have a positive impact on your site. On the one hand, Google might recognize an image and on the other hand, it might not. Therefore, it is imperative that you include alt tags with each image containing a textual description of the image associated with it. This also allows visually impaired individuals to understand your product as the search engine provides him the information through its text to speech feature.
Follow the 67 steps
While the information mentioned above is just the tip of the proverbial iceberg, you can become an SEO guru by following the 67 steps, which contains information about the advanced search operators of Google. Since the title of your website plays a vital role, research for it using different parameters such as `specific phrase,’ and `exact match.’ Include long tailed keywords and implement LSI (latent semantic indexing) keywords to boost the rankings of your website further. You can find LSI keywords and phrases with the help of Google search. This article does not contain all of the information required to master SEO but provides you with stepping steps that allows you to ascend to a level where you can discover new strategies that will help you boost your website’s rankings.